If you build it, they will come

“If you build it, they will come.”

This is how business worked in America for a long time.

A store would go up, and people would go to the store.

There were fewer choices of stores to shop and spend money in.

There were also fewer products to choose from.

Customer service did not have to be a priority because customers had fewer places to take their money.

The tables have turned over the past 50 years.

Today you can go to millions of stores without leaving your couch.

It is your choice, any and everything you could possibly want to buy is at your fingertips because of the Internet.

This is a massive marketing challenge for even major name brands.

So where does that leave the contractor/agent/freelancer?

How can you compete with everyone else in a sea of consumer choices?

How will you get prospect/clients to find you, much less pick you?

Relying on “If you build it, they will come” does not work anymore.

The rules that applied 100 years ago do not exist any more but it is still possible to be the go to person in your field of work.

The new rules for success require you to do more than build a good presentation.

You have to connect first.

Find people and engage with them.

Connect with people.

Before you ask for a sale, start a conversation.

People can get anyone to sell them a service.

It is harder for consumers to find people who care about how outcomes will impact them and their family.

People refer people to service providers who make them feel taken care of and safe.

That is how people decide now.