Six Truths and Zero Lies

When you make a decision to become competitive, you should be aware of the mental work it will take. 

When you make a decision to stay competitive you must embrace change and risk as the norm and stay ready.
#1 Becoming more competitive in this economy where technology is king does not mean you will physically need to exert more energy, but you should.
#2 technology is not something to feel emotional about. Only care about where people pay attention and put yourself there.
#3 people do not like online advertisements. They are interruptive and annoying. Stop paying for them. Just because you paid for them does not make them less annoying.
#4 if you do not speak directly to your consumer without selling, they won’t hire you. They won’t hire you because people are buying based on trust. Products are almost irrelevant in comparison.
#5 word of mouth is still the best way to sell. Word of mouth is happening online. 
#6 Time can’t equal money to be rich. You need the newest, scariest, and most mysterious tools and software to scale your ability, to tell the truth. 
Systems that work today almost always involve rejecting the current analytics as a 1st step in making a difference. When you measure the same things, you’re likely to create the same outcomes. But if you can see past the metrics to the results, it’s possible to change the course of your life.
If you are too scared to make a change, that’s ok you are not alone.
You don’t have to change.

You do not have to step out of your comfort zone.

It isn’t my place to force you to be uncomfortable. 

I just know how the story will end if you don’t.
#strikeamatch #burnyourships

The Attention Revolution

No I don’t have advice on where you should buy leads.
(that was an industry non specific statement)
Glengarry Glen Ross was made in 1992.
If you are buying leads you better be living in 1992.
Historical facts:
Businesses ruin every platform.
Radio, TV, Billboards, Facebook…
The list goes on.
How were these platforms ruined?
Invasive spam pop-up impermissible advertising.
Put shortly, companies annoyed everyone into not interacting with them by shoving their service or product in everyone’s face.
You will watch the cascading effect of this as the years go on and Facebook, LinkedIn, Twitter, Snapchat, Instagram change.
As a society we always start out interested in marketing if we want something.
The problem is there are so many choices all marketing feels loud.
Social media is where people pay attention.
This makes it just media for marketers.
The problem is it just means social for people and their personal relationships.
It has been so bad everyone now has the option of blocking ads.
This is why we created ((insert sphere learn more link)
My one minute advice:
Big companies, small businesses, entrepreneurs and freelancers.
Deal with the reality of the situation…
Your money is no good.
Not when it is purposed in any traditional sense.
If that makes you feel emotional-get over it.
If you don’t get over it, you will be out of business in 5 years.
I have been successful in scaling my businesses because I am totally unemotional about what works and what doesn’t work.
I just want to win.
My winning looks like this:
Companies hire my company to shake things up for the sake of growth.
As a result my clients increase their market share and profits.
Not sometimes, every time.
That is it.
That is all my company does.
That’s all I care about.
That is why I work every.
I have a very clear focus for you
My mind is always on you.
I can sleep at night and be this brutally honest because the people that don’t get it I don’t work with.
I can’t care more about the future of your company than you do.
For the companies that have committed to winning and have chosen us…
You get us until you win.
We will show you how to drive real attention to you.
We will help you drive real trust to your workforce.
I am so grateful to be able to say I only work with people who are ready to win.
#strikeamatch #houseofhustle #thoughtsbecomethings
My one sentence truth:
Your ability to build, increase and retain real attention is what counts.

Burn Your Ships

The Vikings did…
They set their ships on fire and burned them to the ground.
The Vikings were known for conquering.
Sometimes (ok all the time) things got very brutal in the process.
Let’s not go into detail on the pillaging.
I want to tell you a story about ships is vitally important to your success today…
The Viking longships were the first of their kind.
While other explorers dared not cross the open ocean and lose sight of the shore, the Vikings sailed across the open dangerous waters into the unknown.
Their ships were long, narrow and graceful.
They were nearly perfect in design and they got the Viking to their pillaging destinations time and again.
As soon as they landed, the Vikings did the unthinkable!
They burned their ships.
That’s right they burned their only hope of ever leaving the unknown lands they landed on.
This setting ablaze did two things…
#1 it sent a message for miles that they had arrived and had burned their only way off the island. This means that they were prepared to make this place home. Period.
#2 the burning served as immediate motivation for the men who arrived on the ship that there would be no other option but to conquer the new land or die.
My question to you is…
Have you ever burned your ship?
Or do you have a life boat tucked away behind a rock somewhere where you can go if things get too hard?
If you are faced with change.
If you are faced with fear.
If you feel that your status quo comfort is in danger and you know you have a life boat…
Would you quit and run back to the boat?
It is human nature to react to uncertainty and change with an avoidance and instinctual retreat.
Unfortunately running back to safety no longer works.
The truth is there is no safe place to hide.
If you do try hide, you will never go anywhere important and you just must not do that to yourself.
Leaders burn their ships.
Leaders do not have to run an army or a country.
Leaders are leaders whatever they do and wherever they go.
Leaders actually lead example and not talk.
Leaders eat last but they are smart enough to eat.
Leaders raise people up so that their people decide they too can be confident enough in themselves to burn their own ships and survive.
There is no option to give up if you intend on becoming something you have not been before.
No, you may not throw a tantrum and be outwardly worried.
You can not do these things because you have other people’s faith in your hands.
As a leader, you are being watched and it is best you be humbled by that.
There is no place for ego in leadership.
If you can’t handle the responsibility then you should free your followers and go away.
We all know bad leaders…
But we must keep in mind the only reason we know what a bad leader looks like is because of the great leaders that have set the bar where it should be.
Give them honor and respect.
Back to the question…
And it is a question only you can ask yourself so there is no point in deception.
Have you burned your ship?
If not, will you?
It is up to you.
#strikeamatch #noexcuses

Uber – The New Human Nature

Poor treatment of people is an everyone problem.
Our on-demand lifestyle has developed an unintended negative shift in society.
The very products and software designed to bring us together have been used desensitized us on a subconscious level.
Let us not forget that these platforms and products are just tools.
We can use the same tools to bring the connection back.

How to bring the human I-Thou connection back:

Uber was started with so much character. 
Regular people, driving regular people.
How quickly we separate ourselves.
On a recent trip to Manhattan, I Ubered everywhere.
Everyone does. 
After my third ride with an Uber driver, I decided to comment on the energy I was picking up.
The Uber driver seems scared. 
I started the conversation by saying I think there is a problem with how Uber drivers are treated.
A confused look came onto Miguel (the Uber drivers face) 
A face that asked– why would you care?
I sent an understanding smile back to the reflection of his eyes in the rearview mirror.
I saw the tension in his shoulders release. 
I became an individual in that moment because I made him feel like an individual first.
He took a deep breath indicating non-verbally that he felt safe to talk freely.

And he was right. 
I cared and he needed to talk to someone who is typically in the position to control his job security.
In short, he needed to feel acknowledged for enduring something.

Here is what I learned…
Uber drivers in Manhattan have to maintain a very high rating to keep their Uber license.
4.7 out of 5.0 is the bare minimum before The Uber of Oz tells you to hit the road-passenger-less.
He told me about the one bad review he received and why.  
He told me about the typical interaction.
I ask him questions and he answered them all freely. 
I told him that anyone who treats a stranger rudely is not doing so with the intent of inflicting a deeply personal attack.
After all, how could they?
We have to know someone deeply to reject them.
The rudeness is because of a lack of personal interaction.
I told him that in all cases rejection is nothing more than a story.
We should all consider rejection a fictional story and let it go.

People treating others like inhuman commodities is not just an Uber problem.
We are Uber.

Poor treatment of other people is an everyone problem.
Our on-demand lifestyle has developed an unintended negative shift in society.
The very products and software designed to bring us together have desensitized us on a subconscious level.

Here is the good news…

We do not have to be subconsciously rude. 
Nothing may enter your subconscious if you make a determined and deliberate effort to stop a negative thought. 

How to start

It is simple.
And it comes down to exactly these 7 steps.

1. Pay attention to your thoughts as you have them.

2. Change your thinking about other people when you catch yourself about to speak down or at someone.

3. Wake yourself up by saying out loud– wake up!

4. Practice this method by not driving like there is only a car you are behind     (or in if you are Ubering).

5. Practice by imagining your mother or grandmother in the car you are mindlessly tailgating. Think of her face frightened.

6. When you have the hang of this, reach back in and pull someone else out of this dormant negative subconscious slumber.

7. Repeat until you feel it.

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